Corey Smith, an experienced service advisor turned consultant in the automotive industry, sought to elevate his online profile to be recognized as an industry thought leader. Together, we enhanced his digital footprint and successfully placed his insights in leading industry magazines.
What Joe did for Corey:
Content Strategy: With Corey's wealth of industry knowledge, a few in-depth interviews were all it took for me to capture the essence of his brand voice. This deep understanding of Corey's unique perspective enabled us to start creating compelling and authoritative thought leadership pieces that truly reflected his expertise and vision.
Copywriting: Having grasped Corey's unique voice, I translated his spoken expertise into engaging written content. Each piece was carefully written, edited, and prepared for submission to leading industry publications, ensuring that Corey's insights would be heard by the widest possible audience.
SEO: In order to maximize the reach of Corey's newly launched podcast, I optimized its descriptions for search engines. By employing best practices in SEO, we ensured that Corey's podcast could be easily discovered on major platforms like YouTube and Spotify. This made his valuable insights readily accessible to anyone seeking knowledge about the automotive service industry.
What Joe accomplished:
Publication: Our collaborative effort resulted in every article we developed being published to a leading automotive industry magazines. We strategically targeted various publications, all of which accepted our submissions. Through this process, Corey established ongoing relationships with these media outlets, becoming a go-to source when they need insightful content.
Revenue Creation: An impactful story we included in one of our thought pieces caught the attention of an auto industry CEO, leading to Corey and his team being hired for profitable consulting work.