Recall Masters, a technology company serving the automotive industry, sought to modernize their brand. They faced a unique challenge: melding the classic, somewhat old-school vibe of the automotive industry with the sleek, cutting-edge feel of the tech world. The goal was to breathe new life into the brand while staying true to its roots and its audience.
Here's what we provided for Recall Masters:
Comprehensive Rebranding: Led a complete rebranding initiative, updating the logo, fonts, and overall aesthetic to reflect the company's cutting-edge technology solutions within the automotive industry.
Content Guidelines: Developed a full-fledged set of content guidelines. This included voice/tone/style directives, photography guidelines, and examples of effective advertisements.
Branding Dos and Don'ts: Outlined clear "dos and don'ts" for the brand, providing a roadmap for future marketing initiatives and ensuring brand consistency across all channels.
Here's what we achieved:
Modernized Brand: Successfully modernized Recall Masters' brand, striking the perfect balance between their automotive roots and their tech-forward services.
Clear Brand Guidelines: The comprehensive content guidelines and branding "dos and don'ts" provided a clear direction for future marketing efforts, ensuring brand consistency.
Enhanced Visual Identity: The new logo and fonts gave Recall Masters a refreshed, contemporary visual identity that appeals to their target audience in the automotive and technology sectors.
Future-Proofed Branding: Set Recall Masters up for long-term success with a modern, distinctive brand that stands out in their industry and resonates with their target audience.