Motorsafety.org needed a website refresh, and their brand had to connect with everyday consumers without inciting fear or alarm. I reimagined their brand and redesigned their website with this balance in mind. I also developed a more mobile-friendly application for searching recalls, enhancing user experience and making safety information more accessible.

What Joe Did:

  • Brand Redesign: Revitalized the Motorsafety.org brand to connect with everyday consumers without causing undue fear or alarm.

  • Website Overhaul: Redesigned the outdated website, infusing it with a fresh, modern, and user-friendly interface.

  • Content Creation: Built an editorial team that produced hundreds of SEO-optimized articles, increasing website traffic. The useful and engaging content even earned a place in Google News distribution, further bolstering visibility.

  • Recall Search Application: Developed a more intuitive and mobile-friendly application for searching safety recalls, making vital information readily accessible.

What We Accomplished:

  • Increased User Engagement: The brand redesign and website overhaul resulted in increased user engagement and higher web traffic.

  • Improved Recall Search: The new recall search application allowed consumers to easily find and understand safety recalls, enhancing the website's utility.

  • Positive Consumer Connection: Managed to achieve a balance between urging consumers to take action on safety recalls without inciting fear or sounding too alarming, resulting in a positive connection with the consumer base.

  • Boosted Website Traffic: Through SEO-optimized content and inclusion in Google News, we significantly increased website traffic and search clicks.

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