Motorsafety.org needed a website refresh, and their brand had to connect with everyday consumers without inciting fear or alarm. I reimagined their brand and redesigned their website with this balance in mind. I also developed a more mobile-friendly application for searching recalls, enhancing user experience and making safety information more accessible.
What Joe Did:
Brand Redesign: Revitalized the Motorsafety.org brand to connect with everyday consumers without causing undue fear or alarm.
Website Overhaul: Redesigned the outdated website, infusing it with a fresh, modern, and user-friendly interface.
Content Creation: Built an editorial team that produced hundreds of SEO-optimized articles, increasing website traffic. The useful and engaging content even earned a place in Google News distribution, further bolstering visibility.
Recall Search Application: Developed a more intuitive and mobile-friendly application for searching safety recalls, making vital information readily accessible.
What We Accomplished:
Increased User Engagement: The brand redesign and website overhaul resulted in increased user engagement and higher web traffic.
Improved Recall Search: The new recall search application allowed consumers to easily find and understand safety recalls, enhancing the website's utility.
Positive Consumer Connection: Managed to achieve a balance between urging consumers to take action on safety recalls without inciting fear or sounding too alarming, resulting in a positive connection with the consumer base.
Boosted Website Traffic: Through SEO-optimized content and inclusion in Google News, we significantly increased website traffic and search clicks.